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Can Augmented Reality (AR) transform the way we shop? We say, yes. Here’s how (do with this information what you will):
Virtual Try-Ons
Remember the days when you had to squeeze into a cramped fitting room with questionable lighting? With the use of augmented reality (AR), customers can virtually put on items like clothing, eyewear, and even makeup to see how they look on them without the need of physical presence.
Take Warby Parker’s app, for example. Their AR feature lets you try on glasses virtually, finding the perfect fit from the comfort of your home. Virtual try-ons in AR are also lowering the level of uncertainty that causes returns. Before clicking the “buy” button, you may view how a product fits and appears.
Furniture Shopping
Ever bought a piece of furniture only to realize it doesn’t fit your space? IKEA’s AR app, IKEA Place, lets you visualize how furniture will look in your actual space. It’s like having a personal interior designer in your pocket. You can test a variety of colors on any surface you like, move around your house and place everything next to your existing decor.
In-Store Navigation
Large stores can be a nightmare to navigate. But what if your smartphone could guide you straight to the product you’re looking for? AR in-store navigation is making this a reality. It’s like having a personal shopping assistant who knows the store inside out.
Enhanced Product Information
Imagine walking through a grocery store, pointing your phone at a product, and suddenly, it’s as if the product comes to life. Ingredients, nutritional facts, reviews, video demonstrations, and even a virtual chef showing you how to cook with it – it’s all there, thanks to AR. Want to know if a product is vegan, gluten-free, or locally sourced? AR can tell you that. Curious how a particular wine pairs with your dinner? AR can suggest that too.
The Next Business Boom?
If you are feeling entrepreneurial, AR is a goldmine of opportunities. From small startups crafting unique AR shopping experiences to retail giants leveraging AR for global reach, the playing field is not just leveled; it’s being reshaped. Imagine a local boutique offering virtual fittings to customers across the world, or a new tech startup providing AR-guided tours of real estate properties. In the hands of visionary entrepreneurs, AR is not just a tool; it’s a catalyst for change, driving a new era of commerce where the only limit is imagination